In 2006, energy drinks were a $5.4 billion market in the U.S. alone. Each year, more than 900 million gallons of energy drinks are consumed, and the market is growing. In 2008, a research group at Johns Hopkins University School of Medicine painstakingly compiled the caffeine content and per ounce dose of top selling energy drink brands sold in the U.S. The content of hundreds of brands on the market range from 50 mg to 505 mg per can or bottle (compared to an average of 77 mg in a 6 oz cup of coffee). Caffeine limits set by the U.S. Food and Drug Administration are 0.02%, which are not followed. Energy drink manufacturers exploit a loophole introduced by the 1994 Dietary Supplement Health and Education Act, often referring to the supplemental or beneficial qualities of their product.
Energy Citrus
Vitamin Water is one of the lowest caffeine-containing energy drinks with 50 mg
in a 20 ounce serving (2.5 mg/oz). Moderate caffeine drinks are Tab Energy with
95 mg caffeine in 10.5 ounces (9.1 mg/oz), SoBe Adrenaline Rush with 79 mg in
8.3 ounces (9.5 mg/oz), and Amp with 75 mg in 8.4 ounces (8.9 mg/oz).
The top selling
energy drinks have similar doses, but are larger volume with higher total
caffeine in a sitting – 16 ounce cans of Full Throttle, Rockstar, and Monster
have 144, 160, and 160 mg caffeine, respectively (9 and 10 mg/oz). Red Bull has
80 mg in 8.3 ounces (9.6 mg/oz).
Higher concentration
energy drinks contain slightly higher amounts of caffeine, but in small volumes
– one ounce shots of Powershot and Ammo have 100 and171 mg caffeine,
respectively (100 and 171 mg/oz).
The highly
caffeinated energy drinks contain two to five times the recommended dose of
caffeine for consumption (no more than 100-200 mg should be ingested in a 3 or
4 hour period). NOS contains 250 mg in 16 ounces (16.3 mg/oz); Cocaine Energy
Drink contains 280 mg in 8.4 ounces (33.3 mg/oz); WiredX344 contains 344 mg in
16 ounces (21.5 mg/oz); WiredX505 contains 505 mg in 24 ounces (21 mg/oz); and
Fixx contains 500 mg in 20 ounces (25 mg/oz).
(Selection of energy
drinks and their caffeine content taken from Reissig, Strain, and Griffiths, Caffeinated
energy drinks - A growing problem, Drug and Alcohol Dependence, 2008. See the publication for a full list).
Caffeine limits set
by the U.S. Food and Drug Administration are 0.02%, which are not followed.
Energy drink manufacturers exploit a loophole introduced by the 1994 Dietary
Supplement Health and Education Act, often referring to the supplemental or
beneficial qualities of their product. Research has shown troubling side
effects, such as caffeine dependence and heart problems, to energy drink
consumption. Even habitual coffee drinkers have been found to suffer adverse
effects. Drinking some of the higher caffeinated energy drinks, or multiple
less caffeinated drinks, can lead to caffeine intoxication, which is
characterized by anxiety, nervousness, insomnia, gastrointestinal problems,
being jittery, and irregular heartbeat.
Dependence is a
physical or mental need for a substance, resulting in disability when the body
becomes reliant on what a substance provides. In the case of energy drinks, or
even coffee, the substance is caffeine. There is currently lax regulation in
regards to labeling the contents of energy drinks, and caffeine limits do not
stay below the 0.02% caffeine that U.S. Food and Drug Administration (FDA)
guidelines require. Some energy drink producers get by on a loophole created by
the 1994 Dietary Supplement Health and Education Act, but not all are worse
than the cup of coffee many are accustomed to drinking.
The recommendations
for caffeine use are that caffeine not be given to those under the age of 12
years, no more than 100-200 mg should be ingested in a 3 or 4 hour period, it
should not be used as a remedy for sleepiness, and use should be discontinued if
an irregular heartbeat is experienced. Despite these recommendations and
warnings, which are present on over the counter no-doze tablets that contain
100 mg caffeine, many energy drinks contain 2 to 5 times the recommended dose
(up to 500 mg caffeine) and do not contain these warnings. An average cup of
brewed coffee contains 12.8 mg/oz caffeine for a total intake of 77 mg in a 6
oz cup, a regular soft drink (e.g., Coca-Cola) contains 2.9 mg/oz for a total
intake of 34.5 mg in a 12 oz can.
Even habitual coffee
drinkers have been found to suffer adverse effects from energy drinks, with
toxicity and overdose mimicking mental disorders. Caffeine intoxication
includes anxiety, nervousness, insomnia, gastrointestinal problems, tremors
(being jittery), and irregular heartbeat. Addiction to caffeine can result in
withdrawal symptoms, including headache, dizziness, muscle stiffness,
depression, and fatigue, when the substance is not ingested. Caffeine
withdrawal has been described in the medical literature for a century.
Two or three cups of
coffee is considered moderate caffeine intake, but a single energy drink can
provide many times this amount of caffeine and in a shorter time span. Caffeine
acts directly on the central nervous system, with peak stimulation reached in
approximately 30 minutes, but the effect is short-term, leading many who rely
on caffeine for increased attention or awareness to continuously seek out more
caffeine, in the form of coffee or the high dose energy drinks - a clear sign
of dependence.
For more information
see:
Marion Howard. Is caffeine addictive? Bryn Mawr College, 1999.